Cost-effective retail marketing data and insights.

About us

We are a team of research and fieldwork specialists, passionate about retail and deeply knowledgeable about consumers and how they shop.

We set up StoreWorks to help retailers engage with the different shopper audiences that matter to them – their customers (past, present and prospective), colleagues, competitors and suppliers.

We operate one of the UK’s biggest CAPI field force and have joined forces with Research Now, one of the UK’s largest smartphone consumer panel providers, to give clients unrivalled access to their target audiences.

We offer a range of services from straightforward ‘field & tab’ through to ‘blended’ projects combining different research approaches.

We work in partnership with Research and Insight teams, Marketing and Commercial teams, Customer Service and Operations teams and more besides.


We know that you have lots of different requirements for data and insights.

We also know that budgets are stretched and deadlines are short.

That’s why StoreWorks offers you all the solutions you need in one place – combined with a dedicated account manager to make sure you get the insights you need, as quickly and as cost-effectively as possible, so you only pay for what you need.

With experience of talking to all audience types – including specific expertise in researching young people, Millennials, the LGBTQ community and high net-worth individuals – and a UK-wide interviewing team, we can react quickly to a client’s brief, and provide cost effective solutions to reaching the target audience.

Where we work

We work across all key retailing categories.

Food & Drink

On & Off Trade • Casual Dining • Independents • Chains • Franchises • Coffee Shops


Independent • Chains • Children • Jewelry • Shoe Stores • Sport


Specialists • Chains • Distributors • Electronic Stores • Domestic & Small Appliances


Trade • DIY & Hardware • Furniture • Paint & Wallpaper • Garden • Florists • Pet Supplies


Hypermarkets • Supermarkets • Discount • Convenience • E-tailers • Fuel Stations

Health & Beauty

Pharmacies • Drug stores • Healthcare • Hair & Nail Salons • Health & Beauty Spas


Operators • Device Vendors • Mobile Phone Stores • Over-the-top Content Providers


Agents • Car Rentals • Airlines • Hotels • Cruise Lines • Tour Operators • Holiday Resorts

Shopping Centres

In Town • Out of Town • Retail Parks • Warehouse Retailers • Speciality Retailers

Department Stores

High street • Own Brand • Concessions • Mail Order • General Merchandise


Merchant • Speciality • Cash & Carry • Online • Drop Ship • Specific • General

Gaming & Gambling

Game Developers • Game Shops • Betting shops • Online Gambling • Casinos • Bingo

What we do

One of the main benefits of working with STOREWORKS is that we do pretty much everything in-house.

Depending on complexity, our in-house scripting team can program, test and launch your survey within 24 hours.

We are fully channel agnostic, connecting with shoppers through the full range of data collection methods, including:

• Face to Face
• Telephone
• Online
• Focus Groups
• Depth Interviews

We have one of the UK’s biggest CAPI-enabled fieldforce and our surveys are automatically optimised for mobile, thanks to our partnership with Research Now, who operate one of the largest smartphone panels in the country.

This huge ‘mobile taskforce’ gives us access to consumers right across the UK, at any time, in-store, in-home, in-situ. It also means you can get feedback fast, even in real-time, including photo and video uploads.

We work with customer and panel sample, often combining both. Our stringent information security standards (we are ISO 27001 accredited) mean you can absolutely trust the way we look after your data, and our partnership with Research Now gives us access to literally millions of consumers around the world.

Our in-house data processing team can clean, check and deliver your results the day after we come out of field.

STOREWORKS can connect you with any type of audience, but we are also specialists in interacting with the following audiences:

Young Consumers
Omni-Channel Shoppers
Convenience Shoppers
Affluent Consumers

What we offer

STOREWORKS delivers the following types of retail marketing insights:

• Consumer confidence/ trends
• Customer Satisfaction/ Feedback
• Competitive Audits
• Mystery Shopping
• Product / Concept testing
• Product Development
• Category Reviews
• Employee Surveys
• Store Audits
• Shopper / Non-Shopper Behaviour
• Accompanied Shops
• Campaign & Comms Development/ Evaluation
• Point of Sale / Pack Testing

We can also offer the following services through our parent company, Quadrangle:

• Customer Journey Research
• Segmentation
• Pricing
• Complex trade-offs, e.g. conjoint

Our people

Meet our team of data collection specialists.

Sam Webb

Operations Director & Associate Partner

Vicki Hough

Associate Director of Operations

James Alliak-Howlett

Senior Account Manager

Get in touch

Please use the form below to find out more about STOREWORKS.

RED Offices:
The Butlers Wharf Building
36 Shad Thames
London SE1 2YE
United Kingdom

Phone: +44 (0)20 7357 8100
Fax: +44 (0)20 7357 9773

General Enquiries: